The original name of the company was Mercury Sports. The term was found by Foster’s brothers, founders of the brand in a South African dictionary. REEBOK : The brand became really popular in the 90s and got its name from the rhebok, a type of antelope. The name comes from the last portion of their last name. In June 1973, Lotto made its debut as a sports footwear manufacturer. Treviso) in Montebelluna, northern Italy, the world centre of footwear manufacturing. LOTTO : Lotto was established in 1939 by the Caberlotto family (who were the owners of the football team F.C. Originally called “de Ladera” or “from Zadar,” it was mistakenly copied and translated from Dalmatian to Latin, becoming, along the way “Diadora. The word comes from the name given by the Greeks of Byzantium to the Dalmatian town of Zadar.
He called his company “Diadora” a name suggested by a friend. If Nike pays homage to Greek’s culture, Asics got its inspiration by Latin’s culture the name is the acronym of the phrase “Anima Sana In Corpore Sano” (Healthy soul in a healthy body).ĭIADORA : Diadora was founded in Caerano San Marco (Treviso, Italy) by Marcello Daniel. Then it expanded and started producing apparel and accessories for all kind of sports and activities. The company, based in Kobe, was founded in 1949 by Kihachiro Onitsuka to produce shoes for a sport that wasn’t even that popular in Japan, basket. The following year Rudolf changed the name to Puma.ĪSICS : Asics is a popular Japanese sportswear brand. When in 1947 their shoe production company was closed after 23 years, Rudolf founded his own company, Ruda, from his name’s initials (sounds familiar?). PUMA : The young Rudolf Dassler, brother of “Adi”, was nicknamed Puma. Their partnership was interrupted in 1947. Adidas was officially founded in 1949, but the brand’s story starts in 1924 when the Dassler brothers, Adolf and Rudolf, sons of a shoemaker and a laundress from Herzogenaurach, started producing handmade soccer shoes by founding the Gebrüder Dassler Schuhfabrik. In particular, Knight was quite impressed by the Temple dedicated to Athena Nike, representation of victory, which is also the goal of the brand.Īdidas : The origins of the name Adidas, the German brand specialized in sportswear, is very simple: the six letters derive from the union of “Adi”, Adolf Dassler’s nickname (the founder of the brand) and the first three letters of his last name. The name was chosen by the founder Phil Knight, that during a holiday spent in Greece he remained astonished by Athene and its importance to Western society. Nike (Νίκη) is the personification of victory and is represented as a woman with wings. NIKE: The Beaverton colossal took his name from Greek’s mythology.
But what are the origins of the names of these brands? Here’s everything you need to know about the genesis of the most important sportswear brands. Khloe Kardashian, Kendall Jenner, Kourtney Kardashian, Kim Kardashian and Kylie Jenner attend Kanye West Yeezy Season 3 at Madison Square Garden on February 11, 2016, in New York City. From apparel to accessories, we constantly see it around us or on Tv. "So obsessed with our cotton jersey collection," Kim added to a mirror selfie in a white crop top and matching underwear.Sportswear brands are worn by everyone and anyone. Prior to sharing her steamy and sandy bikini pics, Kim posed in SKIMS lingerie sets to promote her brand via Instagram Stories. Kim really bared all over this past weekend. Bianca Husodo The Instagram fashion meme-makers to follow, if you havent already 10 fashion moments of the week: Paris Hilton as Kim Kardashian, Balenciaga. Swimsuit designer Sara Fostereven quipped, "For the love of god I will never wear a bathing suit next to you.Maybe a wetsuit." Scott Disick wrote, "What a beach," while Kim's bestie Foodgod aka Jonathan Cheban agreed: "You are such a Beach!!!"
The mother of four racked up plenty of hilarious comments in just minutes thanks to her cheeky caption (and even cheekier pics). The SKIMS founder bared her toned rear-end in the first pic as she glanced over her shoulder on a pristine beach, followed by a snapshot of Kim walking towards the camera with her hands in her hair. Kim Kardashian showed off her "resting beach face" with two steamy Instagram pics on Monday, Aug.
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